Vasquiat aims to reverse the shopping cycle, simultaneously solving for fashion's sustainability issue.
An emerging e-commerce platform wants to flip the shopping cycle on its head.
Vasquiat is an online boutique that rewards customers for buying early. Cofounded by Spanish fashion influencer Blanca Miró and Rafa Blanc, the online shop lets members — membership is free — shop pre-season, offering as much as 40 percent off for doing so. As the collections near their official release dates, the discounts diminish to 10 percent and eventually, full retail price.
The model aims to both reverse the current shopping cycle and solve for fashion’s sustainability issue, Blanc said.