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Skin-care Flexitarians: The New Wave of Beauty Enthusiasts

Consumers are seeking clean beauty with a side of clinical — and even a Botox injection or two.


Photo by Joshua Scott for WWD

A new wave of clean skin-care enthusiasts is embracing leniency in their regimens.


The term flexitarian has been used for more than a decade in reference to diet, i.e., the notion of being flexibly vegetarian. Registered dietitian nutritionist Dawn Jackson Blatner wrote a book on “The Flexitarian Diet,” presenting 140 recipes to those looking to reap the benefits of a plant-based diet without the pressure of strictly adhering to vegetarianism.


This approach has become popular in recent years, thanks to wellness-obsessed consumers and the exposure of the meat industry’s environmental impact, and beauty lovers are now applying the practice to skin care. The goal: a bathroom shelf stocked mostly with clean products, with a few clinical ones thrown in the mix — and the occasional Botox injection for good measure.


Published on May 1, 2020 by Beauty Inc

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