Held at Villain in Williamsburg in Brooklyn, the evening fete featured holograms of the singer modeling her new line.
“Our hostess will be joining us soon if you could move into the other room please.”
The evening’s hostess was Rihanna and the occasion was the Savage x Fenty party. Held hours before the midnight launch of her new line, the fete doubled as a shopping event where it was more than acceptable to parade around in a purple feathery playsuit.
In the dim lighting of the venue, Villain in Brooklyn, N.Y., white screens hanging from the ceiling glowed with images and video clips from the Savage X campaign. Every 10 minutes or so, a screen on the main stage would replay holograms of Rihanna modeling pieces from the collection in slow motion. There in hologram form, she squatted seductively, ran her hands over her garter belt and posed playfully while covering herself in some kind of luxurious feathery explosion. But the real action started when she arrived in person.