The platform will be a multibrand boutique focused on shoes, bags and accessories to start.
Is Olivia Palermo rethinking the online shopping experience?
The fashion entrepreneur, whose collaboration with the late Karl Lagerfeld’s brand bows in June, is preparing to unveil an e-commerce platform, WWD has learned. The platform will live on Palermo’s web site and will have a multibrand boutique element. It will focus on bags, shoes and accessories to start, and will include collaborations that Palermo has created, including her forthcoming one with the Lagerfeld label.
A pop-up box on Palermo’s web site was an indicator that a change to its content was in the works. “Big things coming soon,” reads the box, which prompts users to sign up for e-mail alerts.