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Mario Dedivanovic: The Making of the Master Class

Dedivanovic, celebrity makeup artist, opens up about the formation of his Master Class, which he will bring to Sydney in November.

Photo by Lexie Moreland for WWD

“This is the famous Mario face, the one I’ve been waiting for for so long.”

That’s Kim Kardashian, then in her late 20s, speaking in a grainy, three-part video series uploaded to YouTube nine years ago. The Mario she’s referring to is celebrity makeup artist Mario Dedivanovic, with whom Kardashian had just started working at the time.

In the series, Dedivanovic re-creates Kardashian’s makeup look for her 2008 Vegas Magazine cover shoot. The video is essentially the same as one from March of this year, in which Dedivanovic does Kardashian’s makeup using the KKW x Mario palette, and the structure has been repeated countless times in the beauty vlogs saturating YouTube today. The only visible differences between the Vegas and KKW videos are the lighting, Dedivanovic’s facial hair and Kardashian’s pink top knot — but much more than just that has changed in the near decade since.

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