Elaluz, which translates to "she is light" in Coelho's native Portuguese language, will bow online on Aug. 3 with two products.
Luxury Brand Partners continues to grow its category of influencer-led brands.
Earlier this month, the incubator launched a cosmetics company, One/Size, with Filipino beauty influencer Patrick Starrr. LBP unveils today Elaluz, a beauty and lifestyle company created in partnership with Brazilian influencer-entrepreneur Camila Coelho.
Coelho, a former makeup artist who now counts nearly 9 million Instagram followers and more than 4 million subscribers across her two YouTube channels, previously co-created a line of lipsticks with Lancôme — the company’s first influencer product line. Last year, just one month after making her Met Gala debut wearing jewelry from Diane von Furstenberg’s personal collection, Coelho launched an eponymous clothing line with e-tailer Revolve. The line expanded into swimwear in April and is one of Revolve’s top launches, according to Raissa Gerona, chief brand officer.