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Law Roach, Image Architect to the Stars, Stops at Nothing

Roach is one of the biggest names in styling. Here, he opens up about his journey to becoming an "image architect." And yes, he trademarked that.

Photo by Lexie Moreland for WWD

It’s 9 a.m. on the Friday before the Met Gala and Law Roach is in performance mode. The celebrity stylist — “image architect,” rather — is dressing Ariana Grande, Zendaya, Mary J. Blige and Tiffany Haddish for the 2018 event and has yet to see Grande’s nor Zendaya’s looks in person. It’s down to the wire, yes, and there’s always the chance of something going awry. But you know what they say: pressure makes diamonds. And Roach loves pressure.

Unlike many stylists, who began their careers as interns or assistants, the Chicago native started at Bloomingdale’s as a gift wrapper. “I was horrible at it,” he admits, speaking via phone while in a car on his way to a Manhattan fitting with Grande. “To this day, I still can’t wrap a gift properly, especially if it’s foil wrapping. I didn’t have that job long.”

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