Is Trading Pre-Owned Luxury the New Consignment?
HauteTrader, a new online platform, gives luxury lovers the option to trade their wares instead of reselling them.
Newsflash: Consignment isn’t the only way to get value for your Chanel.
HauteTrader is the latest online platform to enter the fast-growing resale market. The web site, founded by former designer and stylist Hope-Noelle Davenport, allows luxury lovers to trade their items with fellow fashion enthusiasts. The concept offers an alternative to popular resale platforms such as The RealReal, GOAT or Poshmark. Unlike those platforms, HauteTrader allows users to maintain the overall value of their closet by trading individual items for ones of equal value — instead of selling them for a commission.
“If your goal is to make money from selling things online, that’s fabulous. But that’s not our target market,” Davenport said. “Our target market is [the woman whose] goal is not to sell things online to pay her rent, [but] to always have something fabulous and new to wear.”
Published on January 14, 2020 by WWD