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Exclusive: Jenna Lyons Reimagines False Eyelash Category With LoveSeen

Lyons and former J. Crew makeup artist Troi Ollivierre co-created the eyelash brand, launching with 10 styles.

Photo by Amy Lombard for WWD

Jenna Lyons is trying her hand at false eyelashes — and she’s doing them the Jenna Lyons way.

The former president and executive creative director at J. Crew Group Inc. has been quietly working on a new venture for a year and half. After a 27-year run at J. Crew that ended in 2017, Lyons began exploring opportunities in beauty. Today, she reveals the launch of LoveSeen, a direct-to-consumer company specializing in false eyelashes.

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