Coronavirus gaffes by superinfluencers are causing brands to lean into the micro pool.
Superinfluencers may be posting themselves out of relevancy during the coronavirus.
In April, a series of missteps from influencer Arielle Charnas landed her in hot water on social media. After securing a test for COVID-19 through personal connections, Charnas revealed to her 1.3 million Instagram followers that she had indeed tested positive for the coronavirus. The influencer proceeded to break New York City’s shelter-in-place mandate to temporarily relocate to the Hamptons, prompting online backlash for what her followers deemed a reckless decision. Her husband, Brandon, inserted himself into the drama, calling followers “irrelevant” in direct messages, according to screenshots.