Engagement on sponsored content is up, as social media users are left to their mobile devices while self-quarantining.
Influencers, too, are navigating the coronavirus’ new norm.
Self-quarantining during COVID-19 has caused some, especially those in the travel industry, to take a bigger hit than others. Those who usually work from home have had to make less of an adjustment, though booking paid partnerships is a struggle industry-wide.
As a result, many influencers are getting creative with their social strategies. Those who are multiplatform and have more than one revenue stream are coming out on top.
Influencer agency Fohr, which works with nearly 100,000 influencers, saw its lowest number of sponsored content two weeks ago, said James Nord, Fohr’s founder and chief executive officer. That week, Fohr published about 35 sponsored posts, a steep decrease from its usual 200, but things picked up last week, when its sponsored content count climbed back up to 85.